Best Time to Post on Social Media

Instagram, Facebook, Twitter, LinkedIn and the others, are all great tools for athletes and businesses to reach a large number of people, but like sport, timing is everything and if you’re putting in the time to produce great content, make sure you’re also finding the best time to post on Social Media. 

So, what is the best time to post on Social Media?

Best Time to Post on Social Media

Unfortunately, the answer to this is not as straight forward as we’d like, and it can depend on factors such as:

  • The platform you’re using
  • Goals of the content posted 
  • Industry you’re in and ideal type of customer/follower
  • Time zone of your main target audience

But that said, we’ve done the research and put together some general guidelines to help you make the most of your post!

When to post on Instagram

In Australia, over 60% of user’s login on a daily basis and with over 800 million monthly active users globally, it’s a key platform – plus arguably the most popular with athletes.

We know Instagram favours fresh content and whilst not entirely chronological, it does generally aim to serve up the most recent content that it believes you will engage with.

Taking all that into account, the stats suggest the best time to post on Instagram is:

  • Monday-Friday, with many highlighting Wednesday as the key day for engagement 
  • 8am, 11am and 5pm, with 3pm considered the ‘no-go’ zone
Best Time To Post On Instagram
When is the best time to post on Instagram

When to post on Facebook

Whilst still the largest of the Social Media networks, with over 2 billion monthly users, Facebook is getting harder to rank well on via organic content, this is in part due to their shift towards driving meaningful interactions (in other words prioritising content from friends and family).

So outside of reaching your Mum and Dad, you need to really pay attention to the best time to post on Facebook and that’s suggested to be:

  • Thursday is considered the single best day; however, Tuesday is seemingly the only real day to avoid
  • Of all the platforms Facebook sees the least drop-off over the weekend and Sunday afternoon is a relatively strong time to post
  • In general, between 9am and 3pm works best
  • Avoid very early mornings or late at night unless your audience somehow demands it

74% of Facebook users do visit the site every day, so don’t discount set days, especially if you have a large amount of content available to share. 

Best Time To Post On Facebook
When is the best time to post on Facebook

When to post on Twitter

Probably the fastest way to reach your audience, but with the reported lifespan of the average tweet being only 17 minutes, you really need to hit the mark.

So, when is the best 17 minutes to aim for on Twitter:

  • Again, Monday to Thursday is the standout period, with Wednesday and Thursday being considered best
  • Mornings are better for engagement than evenings, with 11am-1pm being the sweet spot

Many people advise to focus on weekdays, however as a lot of tweets are highly topical, if major events occur, it’s likely that’s the time to strike with your posts.

Best Time To Post On Twitter
When is the best time to post on Twitter

When to post on LinkedIn

The ‘business network’ and arguably the social media platform considered likely to see the most positive ongoing growth of the above platforms, LinkedIn posts need to be tuned towards a professional audience and as such weekend activity is considered less useful than with the other platforms.  

The stats on the best time to post on LinkedIn also follows the logic of hitting people around their workday and likely breaks or down times that they might have.

So, the best time to post on LinkedIn is:

  • Tuesday to Thursday are clearly the key days, with Wednesday being the best of the lot
  • In reality it’s safe to post between 8am and 5pm, however the optimal periods to schedule your posts for are: 8am, 10:45am, 12:45pm and 5:45pm
  • Generally, most say to avoid Saturday and Sunday 
The Best Time To Post On LinkedIn
When is the best time to post on LinkedIn

When to publish onto YouTube

YouTube is the worlds second largest search engine and it’s owned by the biggest (Google), which combined makes it a very real social media platform to take into consideration.

The difference with YouTube compared to the other platforms, is that it’s a platform aimed at people watching video content, instead of quickly swiping across shorter posts. So rather than time a post, you want to have content uploaded in time to be indexed ahead of popular viewing times.

The best time to upload videos to YouTube:

  • Thursday to Sunday are the most popular viewing days
  • With more videos being watched in the evening, the best time to be uploading videos is early afternoon, between 12pm and 3pm
Best Time To Post On YouTube
When is the best time to post on YouTube

So, that hopefully gives you a bit better idea of the general key days and times to post on social media, split between those five platforms. Whilst following that as a guide will stand you in good stead, it is also worth doing your own research, as who you might target or the goals you set yourself on social media, might differ to others.

Below are our top tips on what to focus your own research on…

How to find the best time to post on Social Media for you:

  • Know your audience
  • Use the same content to test different times
  • Consider the location of your audience
  • Use the right tools
  • Keep an eye on the competition
  • Continue to test and optimise

Whilst this is a good guide to help you get started, every audience might vary depending on the nature of what you post, where the audience is based and what goals you are trying to achieve.

The key thing is to keep an eye on your results and continue to test as you go. Good luck finding the best times for you to use to post on social media and get the most engagement possible!


If you enjoyed this post, please share it with friends, family and fellow sportspeople. If you have any questions, or would like further information, we’d love to hear from you at: athletemktg@gmail.com 

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